Onward and Upward!
Angela came around to Mama's proposal. Her only requests - the company they started needed to be a lifestyle brand that would be doing something different, to really change the market... and they needed to have more products. True to her form, Mama went back to the drawing board and came up with 26 different products.
The next few years were a rollercoaster. From selling their products at the farmer's market, where they showed up with their treats in some basic packaging and made over $20,000 in sales, to the struggles of hunting for a commercial kitchen and obtaining certifications, to the branding and planning that comes with a retail launch.
In 2018, Pure Batch did a test retail launch at Expo East and had their products in some local stores in the tri-state and mid-Atlantic area. They worked hard to test consumer feedback and reimagine their product before relaunching at Expo East 2019. The new and improved Pure Batch products were now centered around being single-serve, grab and go, and fit the niche of "smart snacking" that continues to grow.